Forterra, a long-standing PNW nonprofit, was looking to reach a wider, younger donor base. Their main challenge? Communicate a complex mission in an easily digestible way, without alienating existing donors by watering down the nuance of their efforts.

We worked closely with the team to create an integrated go-to-market campaign that called their community to action with concise, social-friendly content. Then we turned it up a notch, shooting a bespoke manifesto video and quick-hit social shorts so the Forterra team could expand their reach even further.

I was creative lead, writer, and director for the campaign and shoot.